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11 trademarks of Shijiazhuang No.4 Pharmaceutical have been awarded “Hebei Excellent Brands.”

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Group Announcement

Time：2020-05-08

During World Intellectual Property Day on April 26, 11 trademarks—including “Shimen,” “New Concept,” and “Ainuoda”—owned by Shijiazhuang Fourth Pharmaceutical Co., Ltd. were awarded the title of “Hebei Excellent Brand” for 2020. This marks another significant achievement in Shijiazhuang Fourth Pharmaceutical’s implementation of its brand strategy.

Among these, the “Shimen” trademark has been awarded the 5A-level “Hebei Excellent Brand”; the trademarks “Shisiyao,” “Yinuotong,” “Yinuoda,” “Yili’an,” “Yilitangke,” “Xin Ganian,” “Graphic,” “Shuangke,” and “Feide Xin” have been awarded the 4A-level “Hebei Excellent Brand”; and “Ainuoda” has been awarded the 3A-level “Hebei Excellent Brand.”

The “Hebei Excellent Brand” initiative is a selection event organized by the Hebei Province Trademark Association during the epidemic prevention and control period. It aims to accelerate the recovery of production and business operations and promote high-quality economic development through branding. Participating companies are required to have well-known trademark brands that are widely recognized by the public, enjoy a strong market reputation, place great importance on intellectual property rights, demonstrate strong innovation capabilities, and serve as exemplary role models in driving regional economic development.

This is the first-ever selection of “Hebei Excellent Brands.” The establishment of the “Hebei Excellent Brands” initiative is the latest step taken to earnestly implement the guiding principles set forth by Secretary Wang Dongfeng of the Provincial Party Committee—“carefully organize and carry out the ‘Four-Product Branding’ campaign for industrial products, agricultural products, service products, and cultural-tourism products, thereby building a group of product brands, enterprise brands, and regional brands”—as well as Governor Xu Qin’s instructions: “Use brand creation to drive high-quality development, advance the development of a thousand new products and the cultivation of a thousand brands, and enhance the brand value of Hebei manufacturing, the competitive edge of Hebei design, and the refined quality of Hebei services.”

In recent years, Shijiazhuang No.4 Pharmaceutical has placed great emphasis on the cultivation and protection of intellectual property and brands, strengthened intellectual property management and policy research, and firmly established a brand-driven corporate development strategy. By leveraging its brand strategy, the company has promoted innovation, green development, and high-quality growth. It has solidified the “Shimen” trademark as its flagship brand, creating a new brand-building framework characterized by “one leading brand supported by multiple complementary brands.” This approach has effectively boosted the company’s overall business performance and enhanced its corporate image. As a result, intellectual property and brand development have gradually been integrated into a path of scientific and standardized growth.

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