The “Experience Sharing, Empowering the Journey” micro-lesson competition is in full swing.
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Time:2020-04-26
To broaden employees’ innovative thinking and learning capabilities, identify and cultivate high-quality internal trainers, develop more excellent micro-courses that support business development, enhance the knowledge and skill levels of marketing professionals, and accelerate the improvement and growth of the company’s marketing efforts, the operations department of Shijiazhuang Sihua Pharmaceutical Co., Ltd. recently launched a micro-course competition.
To broaden employees’ innovative thinking and learning capabilities, identify and cultivate high-quality internal trainers, develop more outstanding micro-courses that support business development, enhance the knowledge and skill levels of marketing professionals, and accelerate the improvement and growth of the company’s marketing efforts, Shijiazhuang Sihua Pharmaceutical Co., Ltd.’s business department recently launched a micro-course competition.
This micro-lesson competition consists of the following stages: registration and participation, training on micro-lesson creation methods, micro-lesson production and submission, work evaluation, showcase of shortlisted entries, and the annual micro-lesson awards. Employees who register for the micro-lesson competition will all receive access to training on micro-lesson production techniques. Any employee whose micro-lesson is successfully selected and shortlisted will receive a material reward of 500 yuan. Shortlisted micro-lessons will be uploaded to the Shimeng Academy platform for showcasing, allowing company personnel to learn from them.
Recently, as the series of training courses on micro-lesson design and development for the micro-lesson competition have been launched one after another, employees have shown increasing enthusiasm for attending the courses, and their confidence in entering the competition has grown stronger. Moreover, colleagues are now talking more and more about “micro-lessons” among themselves.
“Before, I had no idea what a ‘micro-lesson’ was, and I never would have imagined that I’d develop such a strong interest in creating them.”
“To be honest, when I first received the notice about the micro-lesson competition, I was a bit hesitant—I worried that attending the sessions would cut into my work time, and even more, I was afraid I wouldn’t be able to understand or learn anything from them.”
“After listening to the first lecture of the ‘Micro-Lesson’ online training, I’ve gained confidence and found a clear direction for creating micro-lessons. Now, I’m full of confidence in the micro-lesson competition!”
What exactly is a “micro-lesson”? What are the different presentation formats of micro-lessons? In what kinds of scenarios is it appropriate to develop micro-lessons? What are the key characteristics of micro-lessons? With these questions in mind, employees from the operations department took the initiative and began participating in an online training course on micro-lessons. On the Shimeng Academy learning platform, trainees can access the course anytime, anywhere, allowing them to gain a deep and systematic understanding of the micro-lesson production process and the software tools used. Thanks to this convenient, “fingertip”-based learning experience, employees can acquire the micro-lessons they need for their work every single day, achieving the effect of “classrooms everywhere and education at all times.”
“This micro-course journey has allowed me to appreciate the charm of micro-courses—‘small yet exquisite, compact yet extraordinary.’ Not only have I learned how to use software such as computer screen recording and video editing, but I’ve also improved my professional skills!” said Xiao Li, a sales representative who has completed all the micro-course training programs.
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